Jorge Elías Rojas is a fourth-generation coffee farmer from Planadas, Tolima, Colombia. At his farm Finca El Jardín, located around 1,850 m above sea level, he cultivates varieties like Pink Bourbon and Geisha with a strong focus on innovation and quality. Known for his precise fermentation methods and sustainable farming, Jorge produces coffees celebrated for their clarity, sweetness, and distinctive regional character.

Pink Bourbon is a rare hybrid variety thought to originate from the crossing of Red and Yellow Bourbon. It’s prized for its complex and vibrant cup profile — often showcasing floral aromas, bright acidity, and a refined sweetness reminiscent of tropical fruit or red berries. Grown mainly in Colombia, Pink Bourbon requires careful cultivation due to its sensitivity and lower yield, but its exceptional flavor makes it a favorite among specialty coffee producers and roasters.